Cambridge Analytica: Microtargeting or How to catch voters with the LASSO


The two most disruptive political events of the last few years are undoubtedly the Brexit referendum to leave the European Union and the election of Donald Trump. Both are commonly associated with the political consulting firm Cambridge Analytica and a technique known as Microtargeting.

If you want to understand the data science behind the Cambridge Analytica/Facebook data scandal and Microtargeting (i.e. LASSO regression) by building a toy example in R read on!
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The Rich didn’t earn their Wealth, they just got Lucky


Tomorrow, on the First of May, many countries celebrate the so called International Workers’ Day (or Labour Day): time to talk about the unequal distribution of wealth again, so read on!
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So, what is AI really?


One of the topics that is totally hyped at the moment is obviously Artificial Intelligence or AI for short. There are many self-proclaimed experts running around trying to sell you the stuff they have been doing all along under this new label.

When you ask them what AI means you will normally get some convoluted explanations (which is a good sign that they don’t get it themselves) and some “success stories”. The truth is that many of those talking heads don’t really know what they are talking about, yet happen to have a friend who knows somebody who picked up a book at the local station bookshop… ok, that was nasty but unfortunately often not too far away from the truth.

So, what is AI really? This post tries to give some guidance, so read on!
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