Cambridge Analytica: Microtargeting or How to catch voters with the LASSO


The two most disruptive political events of the last few years are undoubtedly the Brexit referendum to leave the European Union and the election of Donald Trump. Both are commonly associated with the political consulting firm Cambridge Analytica and a technique known as Microtargeting.

If you want to understand the data science behind the Cambridge Analytica/Facebook data scandal and Microtargeting (i.e. LASSO regression) by building a toy example in R read on!
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Learning Data Science: The Supermarket knows you are pregnant before your Dad does


A few month ago I posted about market basket analysis (see Customers who bought…), in this post we will see another form of it, done with Logistic Regression, so read on…
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From Coin Tosses to p-Hacking: Make Statistics Significant Again!


One of the most notoriously difficult subjects in statistics is the concept of statistical tests. We will explain the ideas behind it step by step to give you some intuition on how to use (and misuse) it, so read on…
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Learning R: Permutations and Combinations with base R


The area of combinatorics, the art of systematic counting, is dreaded territory for many people, so let us bring some light into the matter: in this post we will explain the difference between permutations and combinations, with and without repetitions, will calculate the number of possibilities and present efficient R code to enumerate all of them, so read on…
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Learning R: The Ultimate Introduction (incl. Machine Learning!)


There are a million reasons to learn R (see e.g. Why R for Data Science – and not Python?), but where to start? I present to you the ultimate introduction to bring you up to speed! So read on…
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Was the Bavarian Abitur too hard this time?


Bavaria is known for its famous Oktoberfest… and within Germany also for its presumably difficult Abitur, a qualification granted by university-preparatory schools in Germany.

A mandatory part for all students is maths. This year many students protested that the maths part was way too hard, they even started an online petition with more than seventy thousand supporters at this time of writing!

It is not clear yet whether their marks will be adjusted upwards, the ministry of education is investigating the case. As a professor in Bavaria who also teaches statistics I will take the opportunity to share with you an actual question from the original examination with solution, so read on…
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Backtest Trading Strategies like a real Quant


R is one of the best choices when it comes to quantitative finance. Here we will show you how to load financial data, plot charts and give you a step-by-step template to backtest trading strategies. So, read on…
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The Rich didn’t earn their Wealth, they just got Lucky


Tomorrow, on the First of May, many countries celebrate the so called International Workers’ Day (or Labour Day): time to talk about the unequal distribution of wealth again, so read on!
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Base Rate Fallacy – or why No One is justified to believe that Jesus rose


In this post we are talking about one of the most unintuitive results in statistics: the so called false positive paradox which is an example of the so called base rate fallacy. It describes a situation where a positive test result of a very sensitive medical test shows that you have the respective disease… yet you are most probably healthy!
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